Affiliate Summit East 2013 Summary

While there are a couple of sessions that I’ll be writing up detailed notes on, I wanted to write about my overall experience at Affiliate Summit East 2013 in Philadelphia, PA.

Saturday – Day 0


I probably had quite the unique travel experience, as Greg Hoffman and I did a Bro-d Trip (see what I did there?). Yes, Greg lives in Atlanta, but he flew to Buffalo only to be picked up and drive 400 miles to Philly. “A frog & a bear, seeing America

We hooked up a dashboard cam (nothing exciting happened) and Greg made a mix tape, and we spent Saturday driving into town.

Sightseeing in Philly

Kim Rowley suggested a nighttime bus tour of Philadelphia, so a group of us got together and saw the city, while ducking low tree limbs. Worth the experience, but pay attention or you’ll get a tree branch in your face.

Sunday – Day 1

Eric, Jen, WadeWhat better way to start Affiliate Summit than waking up for a 7am run to the Rocky stairs! It was a quick 1.7 miles to the stairs, and we were back within an hour.

Tip for Newbies

Run. I started running to get 1:1 time with my boss, and have both given and received priceless advice just because someone else was looking for someone to run with.

After the run, I had time to get over to St John The Evangelist for Mass before having breakfast with my partner and friend Tricia. The one on one time that Affiliate Summit creates for us is great time to strategize or to just strengthen relationships. Never eat alone! If you don’t have a meal scheduled, check Twitter to see who else is looking for someone to eat with, or post yourself so someone can join you.

This Summit was a bit different for me, as I was there with For Me To Coupon and helping to answer technical questions at their Meet Market table. Normally, I’m the one going table to table, collecting handouts, business cards, and other giveaways. I’m not sure if they’ll let me behind the table again, as I sent one individual to our competition and told him to try out both services. He’ll be back.

Blues BrothersSunday night was ShareASale’s party at Hard Rock, where dressing up was encouraged so Greg and I went as the Blues Brothers, Jake and Elwood. Although we didn’t win, we had a great time and ended the night at Crown Fried Chicken, where the kid behind the counter didn’t know what to do when I asked for “four fried chickens and a coke

Monday – Day 2

Monday’s festivities included meeting with clients, colleagues, and a few sessions. Honestly, some of the meetings with the various wine club merchants were the best I’ve had at Affiliate Summit. They listened to our feedback, gave us insight as to what’s working and information on what their upcoming plans are for Q4.

Speaking of wine clubs, Greg’s dinner Monday night featured wine from California Wine Club, and I met a guy who’s like my twin – he even has family in Buffalo! There are still so many great people to meet, so I need to go back and review my rules about meals at Affiliate Summit (for a few years, I always sat down with people I didn’t know. I met some jerks, but some great people, too).

Tuesday – Day 3

Usually, by Tuesday afternoon I’m done with the show and hang out in the Blogger’s Room. So this time, I booked meetings Tuesday afternoon, and I kept busy! Unfortunately, this meant missing some sessions, but I can catch them later on video.

I hit up Shake Shack, had my first Uber ride, met with a client from Boston and another from DC. *whew*

Tuesday night was the Philly’s game, another Uber experience, then hanging out at the hotel before packing up.

Wednesday – Day 4

Greg and I finally got over to Reading Market for breakfast on Wednesday and ran into a few conference attendees. I then took 45 minutes to get my car (Philly traffic / roads are the worst) and headed home.

Reading Market

Closing Thoughts

At one point, I was sitting in the blogger room and someone asked me how my show was going. I had to think for a moment, then realized: you get out of it what you put into it. Having a meeting with a merchant is one thing, but if you don’t follow up and push that merchant, it was a waste of time. All those business cards you exchanged, and all those flyers you picked up in the Meet Market? You need to act on them!

Each time when Affiliate Summit comes around, I find my pile of papers from the last show, and throw them out. If I didn’t act in 6 months, I’m not going to. But when Affiliate Summit West comes along in January, I won’t have any papers leftover. Let’s see what we can get done in 5 months.




From New Merchant to List of Opportunities

I saw a new merchant come across ShareASale today: Online Amish Furniture. I probably only looked at them because I found it funny that the Amish are selling online…

And yes, I know this site has leaks all over it. As an affiliate, part of your job is to educate the merchant (or point them to an OPM or some Merchant Affiliate Program Training)

But what was interesting were the links at the bottom of their site

Online Amish Furniture categories

Online Amish Furniture categories

These just screamed at me: Exact-Match Domains!

How To & Tips



ShareASale ThinkTank 2011 Recap

ShareASale ThinkTank 2011

ShareASale ThinkTank 2011

Last week was ShareASale‘s 2011 ThinkTank, but this one was pretty different from the event last October.

Previously, ThinkTank was by invitation only, and everything but your travel to the event was covered by ShareASale. This time around, they opened it up to everybody, charged a whopping $50 for the event, and you were on your own for mostly everything else.

Was it worth it? Most definitely.






ShareASale Think Tank 2010 Recap

Ritz Carlton Half Moon Bay

Ritz Carlton Half Moon Bay

Earlier this week, I had the honor of attending ShareASale’s Think Tank at the Ritz Carlton in Half Moon Bay, California. Being my first Think Tank, I didn’t quite know what to expect, and looking back on the event, there are some things that as an affiliate, I should have done differently.

I left Buffalo on Sunday, and made my way to San Francisco via Boston (huh? Yeah, not quite direct) and arrived in the early afternoon. Upon landing I found Kristin Kinsey looking for a ride, so we shared the Mercedes I had hired to the resort. The car looked tiny when it pulled up, but had lots of room on the inside.