Adding a Content Delivery Network (CDN) to host your static files can really speed things up, and it’s super easy!
Wil Reynolds held a session at Affiliate Summit East 2012 discussing Google’s recent changes (Panda, Penguin), how to diagnose the problem areas, and how to do real good. His session started with reflecting on the Keynote he gave last year.
When I first started building my own affiliate sites, secrecy was key. You’d add private registration to your domain name, host it on a separate IP (maybe even a different hosting provider), and not allow anyone to know what sites you owned. I questioned this at the end of 2011:
Back in 2009, I was in a Mastermind Group where one of the members was into SEO and suggested I pick up a copy of The Art of SEO. I didn’t understand why, in this day & age of blogs & microblogging, would I want a book on SEO (a topic with weekly updates). However, this book combined so much knowledge from Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola, I’m glad I bought it.
When I saw a second edition was recently released, I had to wonder if it was worth buying again. I had originally paid $38.20 at the end of 2009, and the second edition is available for $42.33 ($31.99 for the Kindle Edition). AppSumo had a free chapter available, so I thought I’d compare the contents of the new version versus the first edition, based on the table of contents and Chapter 6: Developing an SEO-Friendly Website.
Pinterest is the hottest little digital curation tool to come along in a while, and Internet Marketers are taking notice. Here are some ways you can use Pinterest to boost your online marketing efforts, and a bonus tip for keeping your content off of there.
Adler started his session with a definition of link building that was different than what is normally thought of in the SEO community. SEOers look for links that are keyword rich, and ideally
do-follow. Robert, however, will take just about any link.
He then went on to show how a site can move around the SERPs until it settles into its new position, and discussed what metrics may influence ranking.
The different shades of SEOers were defined (white, gray, black) followed by examples of the different types of links you could get back to your site.
This wasn’t your typical link building session, which may have turned off a few attendees (including the one who blamed Robert spamming his forum and wasting 20 minutes out of his day, every day). However, as an affiliate, it’s important to understand the many different types of link builders out there, what tactics they use, and how to compete against them.
Here are my raw notes:
I’ve previously blogged about how to add Rel Author Markup on your Thesis-themed blog, which is great for blogs run by one (or more) people. But what if you have a site that isn’t run by a person, but rather a brand? You can get your brand’s page to be listed as the “author” of the page, and include your logo in the SERPs. Here’s how:
Liz Gazer of Growthspurt Media organized the event; Eric Schwarzer also spoke with this presentation,
16 random things you can do to improve your productivity, mindset and achieve bigger goals. Eric is full of energy, but if you can get him to focus for a minute, you’ll see he’s a true genius (and a great speaker).
Download a PDF of my On-Site SEO presentation from the Affiliate Summit Toronto Meetup Group.
Wil was took the stage to some sort of Google theme song… too bad I didn’t Shazam it (is Shazam a verb? Now it is). He immediately brought up Panda, and how much he loves it because
crap stopped showing up in results.
The SEO Clinic at Affiliate Summit East, lead by Rae Hoffman-Dolan with Kenny Hyder, Michael Gray and Jim Boykins, was the next session I attended on Sunday. It seems like there were a lot of SEO sessions at Affilaite Summit (SEO Clinic, SEO – Ask the Pros, SEO for Large Sites), but this is one I wouldn’t miss.
The sites reviewed were Big City Vegan, Penny Auction Watch, Ecotools.com, HipJointPainRelief.com , and reuseit.com.