The Art of SEO – Book Review

Back in 2009, I was in a Mastermind Group where one of the members was into SEO and suggested I pick up a copy of The Art of SEO. I didn’t understand why, in this day & age of blogs & microblogging, would I want a book on SEO (a topic with weekly updates). However, this book combined so much knowledge from Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola, I’m glad I bought it.

When I saw a second edition was recently released, I had to wonder if it was worth buying again. I had originally paid $38.20 at the end of 2009, and the second edition is available for $42.33 ($31.99 for the Kindle Edition). AppSumo had a free chapter available, so I thought I’d compare the contents of the new version versus the first edition, based on the table of contents and Chapter 6: Developing an SEO-Friendly Website.




Link Building with Robert Adler

Robert Adler of Microsite Masters (@Bofu2U) presented a session on Link Building at Affiliate Summit West 2012 in Las Vegas.

Link Building with Robert Adler

Link Building with Robert Adler

Adler started his session with a definition of link building that was different than what is normally thought of in the SEO community. SEOers look for links that are keyword rich, and ideally do-follow. Robert, however, will take just about any link.

He then went on to show how a site can move around the SERPs until it settles into its new position, and discussed what metrics may influence ranking.

The different shades of SEOers were defined (white, gray, black) followed by examples of the different types of links you could get back to your site.

This wasn’t your typical link building session, which may have turned off a few attendees (including the one who blamed Robert spamming his forum and wasting 20 minutes out of his day, every day). However, as an affiliate, it’s important to understand the many different types of link builders out there, what tactics they use, and how to compete against them.

Here are my raw notes:




On-Site SEO

MeetupOn September 27, I presented about On-Site SEO at the Affiliate Summit Toronto Meetup Group at Syndicate in Niagara Falls, Ontario.

Eric Nagel speaking at the Affiliate Summit Toronto Meetup Group

Eric Nagel speaking at the Affiliate Summit Toronto Meetup Group

Liz Gazer of Growthspurt Media organized the event; Eric Schwarzer also spoke with this presentation, 16 random things you can do to improve your productivity, mindset and achieve bigger goals. Eric is full of energy, but if you can get him to focus for a minute, you’ll see he’s a true genius (and a great speaker).

Download PDF IconDownload a PDF of my On-Site SEO presentation from the Affiliate Summit Toronto Meetup Group.




SEO Clinic – Affiliate Summit East 2011 Session

Affiliate SummitThe SEO Clinic at Affiliate Summit East, lead by Rae Hoffman-Dolan with Kenny Hyder, Michael Gray and Jim Boykins, was the next session I attended on Sunday. It seems like there were a lot of SEO sessions at Affilaite Summit (SEO Clinic, SEO – Ask the Pros, SEO for Large Sites), but this is one I wouldn’t miss.

The sites reviewed were Big City Vegan, Penny Auction Watch,, , and