Back in 2009, I was in a Mastermind Group where one of the members was into SEO and suggested I pick up a copy of The Art of SEO. I didn’t understand why, in this day & age of blogs & microblogging, would I want a book on SEO (a topic with weekly updates). However, this book combined so much knowledge from Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola, I’m glad I bought it.
When I saw a second edition was recently released, I had to wonder if it was worth buying again. I had originally paid $38.20 at the end of 2009, and the second edition is available for $42.33 ($31.99 for the Kindle Edition). AppSumo had a free chapter available, so I thought I’d compare the contents of the new version versus the first edition, based on the table of contents and Chapter 6: Developing an SEO-Friendly Website.
Evgenii (Geno) Prussakov‘s “Affiliate Program Management: An Hour a Day” could very well be the textbook for a course in Affiliate Program Management. If you somehow find yourself with the title of Affiliate Program Manager, and don’t know how you got there, obtaining this book should be your first step.
While other affiliate program management books may cover the big topics, Geno goes into detail on launching and running a successful program.