LastPass Review – One (Last) Password To Remember

LastPassLastPass is a password manager / service that requires you to only remember one password for all of your sites. I’ve been using it for years, but am surprised at how many of my colleagues have never heard of it, and either reuse the same password for many sites, or who save their passwords in their browser.

Why trust a third party with your passwords?

Well LastPass doesn’t really have access to your passwords. See, your information is encrypted before being sent to them, so the only time the plain-text password is available is after the encrypted information is downloaded to your device, and you enter your master password. Oh, and don’t forget your master password – if you do, you’ll lose the ability to decrypt your data completely!

LastPass has FREE browser extensions for Chrome, Firefox and IE, as well as apps for iOS and Android (apps are for Premium users: a whopping $12 / year). Once you save a site in one browser, it’s available everywhere else.

This was very useful for me on Thanksgiving, when I had to login to my ShareASale account from my phone, but didn’t know my password. Why don’t I know my ShareASale password? Because I only know my LastPass password! My ShareASale password may be something like 8cQwhdCQUIHBSt7 (but it’s not). LastPass has a secure password generator built-in, which takes care of generating secure passwords for me.

LastPass Password Generator

Other Features

Besides passwords, LastPass can also save address profiles (easily fill in shipping information when shopping online, with different profiles for home, work, etc) and credit cards (I feel like storing my credit card information would allow me to checkout too quickly, and I’d be more likely to buy stuff I don’t need, so I don’t use this feature).

The Security Challenge is great in telling you at which sites you should update your passwords because they’re weak or shared with other sites.

LastPass Security Challenge

LastPass Duplicate Passwords

Sometimes duplicate passwords are OK. These sites share a single account.

LastPass also has secure notes, where you can attach files, too (something I haven’t used yet).

When a service is hacked into, LastPass will email you and prompt you to change your password at that site, as well as any other sites where you may have used the same password.

The reason I’m writing about LastPass is because there have been a few times in the past week where I wanted to share a login with someone, without giving them the full username & password. LastPass let’s you do this!

One thing I didn’t know LastPass had available is Multifactor Authentication. What this means is for someone to gain access to your account, they need to know your username, password and a token that’s generated by another device (I use Google Authenticator). The token changes every 60 seconds, so even if somebody figured out your password, they still wouldn’t be able to access your account. If you already have LastPass, I encourage you to set this up!

Try LastPass for Free

In short, LastPass is a free to nearly-free ($1 / month) service that makes your life easier and more secure. Just make sure you give yourself a couple hours to download it, as I’m sure your own security check will reveal lots of opportunities for improvement.



Boomerang for Gmail Review

Boomerang for GmailI can’t believe I pay more for a service to help me manage my email, than I do for my email account itself. But that’s how useful Boomerang is for Gmail.

Boomerang OptionsBoomerang is an add-on for Gmail, which allows you to recall messages to your Inbox at a later time. There are a few ways you can use this:

When you send someone an email, and expect a reply. After you send the message, tell Boomerang to bring the message back to your Inbox in 2 hours, 4 hours, tomorrow afternoon, 1 week, etc. Or, you can specify a time yourself. So if you wonder how I remember to follow-up on all the emails I send out, the answer is simple: I don’t. I use Boomerang to keep track of it for me.

When you don’t want to deal with an email right away. Remember when I said I pay my bills on Sunday morning? If I get a bill e-mailed to me, I Boomerang it back to my inbox Sunday morning. When I bought 2 Google Chromecasts, I received 2 codes for 3 months of Netflix, but I could only use one at a time. Guess what? The other is set to return to my Inbox when I can use it again.

When the email is Boomeranged back into your Inbox, it’s given the “Boomerang” label and is starred, so you know it’s not a new message, but rather a message that’s been returned to you.

I’ve yet to use all of the features of Boomerang, but you can also schedule a message to be emailed later (spend 1 day & write all your Happy Birthday emails for the month, but schedule them to go out the morning of the person’s birthday), or set up recurring emails.

You can 10 free messages each month, and you can beg for 1 more if you hit that limit. I hit the limit very early this month, so I finally subscribed for $14.99 / month (if you’re using a address, you can get it for just $4.99 / month). Boomerang is part of my Inbox 0 toolbox.

Get a 30-day free trial now!





The Art of SEO – Book Review

Back in 2009, I was in a Mastermind Group where one of the members was into SEO and suggested I pick up a copy of The Art of SEO. I didn’t understand why, in this day & age of blogs & microblogging, would I want a book on SEO (a topic with weekly updates). However, this book combined so much knowledge from Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola, I’m glad I bought it.

When I saw a second edition was recently released, I had to wonder if it was worth buying again. I had originally paid $38.20 at the end of 2009, and the second edition is available for $42.33 ($31.99 for the Kindle Edition). AppSumo had a free chapter available, so I thought I’d compare the contents of the new version versus the first edition, based on the table of contents and Chapter 6: Developing an SEO-Friendly Website.



“Affiliate Program Management: An Hour a Day” Book Review

Evgenii (Geno) Prussakov‘s “Affiliate Program Management: An Hour a Day” could very well be the textbook for a course in Affiliate Program Management. If you somehow find yourself with the title of Affiliate Program Manager, and don’t know how you got there, obtaining this book should be your first step.

While other affiliate program management books may cover the big topics, Geno goes into detail on launching and running a successful program.



Affiliate Management e-Book Review

Affiliate Management e-Book

Affiliate Management e-Book

Greg Hoffman announced today the availability of his newest e-book, Affiliate Management for Ma, Pa and the Corporate Clueless. This 40-page PDF includes 5 steps to affiliate program success as well as a worksheets to help you complete your competitive analysis, a monthly reporting template, and a checklist to make sure your affiliate program has all of the necessary components to be competitive in your niche.


An Exhaustive Review of Raven Internet Marketing Tools

Raven Internet Marketing ToolsI first signed up for Raven Internet Marketing Tools about a month ago, played around with it for a bit, but couldn’t really make heads or tails out of it. I added some websites, set up some SERP tracking, but then pretty much forgot about it.

But recently I revisited my Raven Tools account, and found the data in there much more useful, now that there actually was data! You really need to use the 30-day trial to the fullest to get the real value out of Raven Tools.



My Jewelry Box Affiliate Program

myjewelrybox.comMy Jewelry Box is an online retailer of rings, pendants, earrings, bracelets, and necklaces, at great prices. Their affiliate program is managed by Paulson Management Group and Trisha Fawver.

My Jewelry BoxWhile in New York this past summer, Trisha gave me this really nice necklace, which I finally got around to taking a photo of.

My Jewelry Box put together a great looking Christmas Gift Guide where your customers will automatically save 20%!

If there was anything I’d like to see differently, one would be the ability to deep-link to a product (maybe there’s a CJ link that has this, but I couldn’t find it) and if there’s an affiliate cookie present, remove the phone number from the header! Or, even better, get hooked up with Pay Per Call for affiliates πŸ™‚

Update: Trisha tells me:

Just a note – does track phone sales manually by asking customers for the promo code from the bottom right corner of the website – follow your link through and you’ll see your PID in the corner. As well, we do have our product catalog in CJ so you can deep link to a product that way. Instead of “View Links” click “View Products” and search for what you’re looking to deep link to.

The product catalog IS in there (I failed to mention that) but I still prefer deeplinking, as I can create affiliate links to any page I want. Thanks for the update!

If your target audience is men shopping for women, or women shopping for themselves, check out the My Jewelry Box affiliate program! If you ask nice, maybe you, too, can get a custom My Jewelry Box promo code



Sponsored Tweets Review

Sponsored Tweets ReviewI recently took the time to check out Sponsored Tweets as an advertiser, and learned a bit from the whole experience. Here’s my story

I signed up as an advertiser, with minimal problems. I guess my email address was in the PayPerPost system, but I had no idea what my password was. Being the lazy guy that I am, I re-registered using my gmail address. I deposited $50 (the minimum) and got started.

Snuggie For DogsI had to pick an affiliate offer to send people to, and I chose the Snuggie for Dogs (The Blanket with Sleeves™ (for your dog)). Why? I don’t know. I figured there would be dog lovers on Twitter and they’d give some pretty witty comments in their Tweets. I ran this offer on OfferShot, as they allowed social media.

I then created the opportunity in Sponsored Tweets. The instructions field confused me a bit… I wrote instructions to the users, but some of the users just used my instructions as their tweet. I wasn’t too happy with that. Beyond the title & instructions, you can target users based on many key factors, including keywords.

Twitter Options

Sponsored Tweets Twitter options

Targeting in Sponsored Tweets

Sponsored Tweets Targeting

So I went through the process of creating an Opp(ortunity), and was given a list of users who matched my criteria, and then some. All of the celebrities, including web celebrities, are listed at the top, then the β€œnormal” users who really matched my criteria. I looked through the recommended users, found some that were just junk, one that was suspended, and eventually came up with my list, as close to $50 as possible. For this opportunity, I paid between $0.50 and $5.00 per tweet.

Paying $0.50 or $5.00 per user doesn’t tell you much – the real cost demographic was clear days later, when I was able to see the CPC per user. One of the best results I had was from lovemy2doggies – I paid $2.00 for 56 clicks, for an average of $0.04 per click.

Sponsored Tweets Stats

In the end, I paid $39.90 (some users declined my opportunity) for 203 clicks ($0.20 CPC). OfferShot showed 204 clicks, so I’d say the tracking was fairly accurate.

Sponsored Tweets statistics

Unfortunately, these 200 clicks resulted in 0 sales πŸ™

Maybe the offer price, $14.95, was too high for an impulse purchase? Maybe Sponsored Tweets works best as a method of brand awareness? Seeing as though I need to deposit $50 at a time, it makes testing a bit expensive. However, I may come back to it again someday.

As a Tweeter, I only had one offer, and declined it. However, I’m hopeful now that I changed some keywords and lowered my charge per tweet to only $1.00.

What have been your experiences with Sponsored Tweets? Have you used the service as an advertiser, or a tweeter? What do you think?