While Lindsey at ShareASale covered “10 To-Do’s Before Affiliate Summit West,” and Shawn Collins wrote the book on “How to Get the Most Out of Attending a Conference,” I wanted to cover some of the more non-conventional conference tips.
Wil Reynolds held a session at Affiliate Summit East 2012 discussing Google’s recent changes (Panda, Penguin), how to diagnose the problem areas, and how to do real good. His session started with reflecting on the Keynote he gave last year.
Justin Rondeau, karaoke king and Chief Editor & Evangelist with WhichTestWon, presented on Day 1 of Affiliate Summit East 2012 with
Top Testing Tips to Optimize Your Site. This was a session all about A/B testing, guiding the audience with what to test, followed by many examples.
Timothy Kerber (CEO of MemberGate Solutions), moderated a panel at Affiliate Summit West 2012 consisting of Mike Allen, (Shopping-Bargains.com), Tim Ash (SiteTuners and author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions) and Jennifer Myers Ward (ebove & beyond) on How to Quadruple Revenue Using Existing Traffic.
While the target audience was listed as affiliates / publishers, I personally think merchants who attended got more out of the content, as affiliates can pre-sell then direct the user where to buy, but it’s the merchant who can really increase revenue via cross-sells, upsells and a simple checkout process.
Here are my notes from the session, slightly cleaned up and important parts highlighted
Matt Mckiewicz, founder of flippa.com, presented a great session at Affiliate Summit titled,
Buying & Selling Established Websites for Profit.
If you read my review of Wil Reynolds’ Keynote, you may remember he talked about the power of one: the one person or one session that made all of the time and money you put into getting to Affiliate Summit worth it. For me, this may be that session. I even toyed with the idea of not doing a write-up, as I found this information to be that valuable, but I’ll share it with you.