How to Quadruple Revenue Using Existing Traffic

Timothy Kerber (CEO of MemberGate Solutions), moderated a panel at Affiliate Summit West 2012 consisting of Mike Allen, (Shopping-Bargains.com), Tim Ash (SiteTuners and author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions) and Jennifer Myers Ward (ebove & beyond) on How to Quadruple Revenue Using Existing Traffic.

Tim, Jennifer & Mike talk about increasing revenue

Tim, Jennifer & Mike talk about increasing revenue

While the target audience was listed as affiliates / publishers, I personally think merchants who attended got more out of the content, as affiliates can pre-sell then direct the user where to buy, but it’s the merchant who can really increase revenue via cross-sells, upsells and a simple checkout process.

Here are my notes from the session, slightly cleaned up and important parts highlighted



Buying & Selling Websites Affiliate Summit Session

Matt Mckiewicz, founder of flippa.com, presented a great session at Affiliate Summit titled, Buying & Selling Established Websites for Profit.

Matt Mckiewicz speaking about Buying & Selling Established Websites for Profit

If you read my review of Wil Reynolds’ Keynote, you may remember he talked about the power of one: the one person or one session that made all of the time and money you put into getting to Affiliate Summit worth it. For me, this may be that session. I even toyed with the idea of not doing a write-up, as I found this information to be that valuable, but I’ll share it with you.



Merchant Basics Affiliate Summit Session

Deb Carney (aka Loxly) and Jeff Grill presented at Affiliate Summit in a session titled, Merchant Basics. So why did I, an affiliate, attend a session aimed at merchants? A few reasons:

  1. Deb and I have done podcasts together, educating merchants on how to run a successful affiliate program. She, from the merchant / OPM side and I as an affiliate. It’s good to make sure you and your partner are on the same page (more on this later).
  2. I was representing the press (as a blogger) and didn’t want to just cover affiliate sessions.



Eric Thomas To Keynote Affiliate Summit West

Eric Thomas, The Hip Hop Preacher, has been scheduled to Keynote at Affiliate Summit West in Las Vegas in January, 2012.

I first recommended Eric to Shawn back in March, but Affiliate Summit already had the keynote speakers lined up for this summer’s show. Then Jon Spoelstra had to cancel, leaving an opening keynote to be filled. I hoped ET and Affiliate Summit could work out a deal for Eric to fill in, but it didn’t work out in time for #ASE11. However, they did reach a deal to have ET Keynote at #ASW12!