While Lindsey at ShareASale covered “10 To-Do’s Before Affiliate Summit West,” and Shawn Collins wrote the book on “How to Get the Most Out of Attending a Conference,” I wanted to cover some of the more non-conventional conference tips.
Timothy Kerber (CEO of MemberGate Solutions), moderated a panel at Affiliate Summit West 2012 consisting of Mike Allen, (Shopping-Bargains.com), Tim Ash (SiteTuners and author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions) and Jennifer Myers Ward (ebove & beyond) on How to Quadruple Revenue Using Existing Traffic.
While the target audience was listed as affiliates / publishers, I personally think merchants who attended got more out of the content, as affiliates can pre-sell then direct the user where to buy, but it’s the merchant who can really increase revenue via cross-sells, upsells and a simple checkout process.
Here are my notes from the session, slightly cleaned up and important parts highlighted
If you read my review of Wil Reynolds’ Keynote, you may remember he talked about the power of one: the one person or one session that made all of the time and money you put into getting to Affiliate Summit worth it. For me, this may be that session. I even toyed with the idea of not doing a write-up, as I found this information to be that valuable, but I’ll share it with you.