While Lindsey at ShareASale covered “10 To-Do’s Before Affiliate Summit West,” and Shawn Collins wrote the book on “How to Get the Most Out of Attending a Conference,” I wanted to cover some of the more non-conventional conference tips.
Wil Reynolds held a session at Affiliate Summit East 2012 discussing Google’s recent changes (Panda, Penguin), how to diagnose the problem areas, and how to do real good. His session started with reflecting on the Keynote he gave last year.
Justin Rondeau, karaoke king and Chief Editor & Evangelist with WhichTestWon, presented on Day 1 of Affiliate Summit East 2012 with
Top Testing Tips to Optimize Your Site. This was a session all about A/B testing, guiding the audience with what to test, followed by many examples.
Timothy Kerber (CEO of MemberGate Solutions), moderated a panel at Affiliate Summit West 2012 consisting of Mike Allen, (Shopping-Bargains.com), Tim Ash (SiteTuners and author of Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions) and Jennifer Myers Ward (ebove & beyond) on How to Quadruple Revenue Using Existing Traffic.
While the target audience was listed as affiliates / publishers, I personally think merchants who attended got more out of the content, as affiliates can pre-sell then direct the user where to buy, but it’s the merchant who can really increase revenue via cross-sells, upsells and a simple checkout process.
Here are my notes from the session, slightly cleaned up and important parts highlighted
If you read my review of Wil Reynolds’ Keynote, you may remember he talked about the power of one: the one person or one session that made all of the time and money you put into getting to Affiliate Summit worth it. For me, this may be that session. I even toyed with the idea of not doing a write-up, as I found this information to be that valuable, but I’ll share it with you.
- Deb and I have done podcasts together, educating merchants on how to run a successful affiliate program. She, from the merchant / OPM side and I as an affiliate. It’s good to make sure you and your partner are on the same page (more on this later).
- I was representing the press (as a blogger) and didn’t want to just cover affiliate sessions.
Wil was took the stage to some sort of Google theme song… too bad I didn’t Shazam it (is Shazam a verb? Now it is). He immediately brought up Panda, and how much he loves it because
crap stopped showing up in results.
, has been scheduled to Keynote at Eric Thomas, The Hip Hop PreacherAffiliate Summit West in Las Vegas in January, 2012.
I first recommended Eric to Shawn back in March, but Affiliate Summit already had the keynote speakers lined up for this summer’s show. Then Jon Spoelstra had to cancel, leaving an opening keynote to be filled. I hoped ET and Affiliate Summit could work out a deal for Eric to fill in, but it didn’t work out in time for #ASE11. However, they did reach a deal to have ET Keynote at #ASW12!
Affiliate Summit East will be in full swing two weeks from now, and this time I’m leading a unique session, bright & early in the morning.
Are you an early bird? Nothing to do before breakfast? Want free coffee? Bring your sites to this open session and get advice on usability, SEO, conversions and revenue streams.
Affiliate Summit is just a couple of months away, and one of the frustrating things I hear people complaining about is that they bought the wrong pass.
affiliatesummit.com describes the differences, but maybe this will help you visualize what you’re getting, and what you’re missing out on: