Jun.30

Google Rank Checker API

I read the other day, It would make life so much easier if Google had a paid rank checker API. Google might not have one, but Raven Tools does

Dec-7 2012 Update

Raven Tools no longer supplies SERP rank data. Use Microsite Masters instead


It would make life so much easier if Google had a paid rank checker API
@mattuk
Matt Sawyer

Not many people know this, but Raven Tools has an API.

Resources

Sep.30

An Exhaustive Review of Raven Internet Marketing Tools

Raven Internet Marketing ToolsI first signed up for Raven Internet Marketing Tools about a month ago, played around with it for a bit, but couldn’t really make heads or tails out of it. I added some websites, set up some SERP tracking, but then pretty much forgot about it.

But recently I revisited my Raven Tools account, and found the data in there much more useful, now that there actually was data! You really need to use the 30-day trial to the fullest to get the real value out of Raven Tools.

Reviews

Aug.19

Supercharging WordPress for SEO

Jon Henshaw, co-creator of Raven Tools, presented on day 1 of Affiliate Summit in a session called, Supercharging WordPress for SEO. The session was jammed full of resources to help improve the search engine optimization of a WordPress blog, primarily via plug-ins.

To start, Jon explained how WordPress 3.0 now comes with the multi-user functionality previously created by WordPress MU. So running multiple blogs off of a single WP installation is now easier than before. Tools to enhance an MU WordPress set-up include

Jon then went on to discuss themes, and how powerful the Thesis theme is.

Jon Henshaw presentingHe then touched on HTML5 and its semantic mark-up with section elements, which are like comments within the HTML (not visible to the end user) that help spiders pick out the header, footer, nav, article, etc. within an HTML page. This feature of HTML5 sounds a bit like microformats, which help search engines read the content on a page, and understand what the content is about.

Jon then talked about many, many plug-ins, including ones for

The discussion then moved to permalink structure (use Custom: /%postname%/ – don’t worry about changing post titles or URIs, as WordPress will redirect appropriately) and then talked about speeding up WordPress.

Since page speed is now becoming a ranking factor (the primary reason I moved my hosting to Amazon EC2, and will be changing over to the Thesis theme), you should make sure your WordPress site is responding as quick as possible.

WP Total Cache is a powerful plug-in which will cache WordPress pages, so the data is pulled from a static file, instead of multiple database queries. Enabling Gzip compression will compress data coming out of the server, allowing it to transfer to the browser faster, and then automatically decompress and be displayed to the user. Google is a big fan of this!

Of course, if you have a popular blog, you’ll soon realize your content is being pulled from your RSS feed republished on other blogs. There’s a plug-in for this problem, which will give you a backlink from the auto-blog site back to yours.

A couple of other SEO plug-ins were covered, including Headspace and the All in One SEO Pack, but Jon warned that since these plug-ins do so much, if it breaks, a lot breaks with it.

Other plug-ins covered include:

At this point, Jon was going beyond SEO and I lost interest. The session was a good one to attend, but there were a lot of resources to write down. I think it would have worked better if he gave a single URL that listed all of the resources mentioned in the slides.

When the videos from Affiliate Summit are released, I encourage you to watch this session (if you had a Gold or higher pass). There were plenty of good ideas shared, and I’ll be using many of them to work on improving my blogs.

Conferences