Nov.04

Amazon Changes Course โ€“ Allows Affiliate Links on Twitter

Amazon AssociatesNot too long ago (July 7, 2009 to be exact) there was a story out about an Amazon affiliate (or, Associate, as Amazon likes to call us) who was denied their affiliate earnings because they distributed their affiliate link via Twitter. Amazon’s reasoning, they argued, is the link was not distributed via the affiliate’s website. Shawn Collins took the extra step and added Twitter to his Amazon Associates profile, so he could share affiliate links via Twitter (but, nice many Twitter users don’t use the web interface, do you have to add every Twitter app, too?).

Today, in a complete 180, Amazon today announced Amazon Associates Now Integrates Directly with Twitter (and at the same time single-handedly creates one of the longest filenames I’ve ever seen at 130 characters).

Amazon StripeAmazon Share on TwitterOnce you’re logged into your Amazon Associates account, you’ll see a nice toolbar on top of any page you are browsing at Amazon.com. This toolbar now includes a Share on Twitter button. Click it, and you’re taken to Twitter’s web interface with your status pre-filled with some sales copy (Great deal on Amazon), the product title and a link. What’s lacking here is any disclosure (ala SponsoredTweets #ad hashtag)

Twitter Update

I was hoping to see the ability to change the default sales copy in my Site Stripe Options, but that’s not yet available.

In addition, bit.ly is used as the default shortener, but without the option to specify my bit.ly account information, the only stats I have are from Amazon themselves.

This is a great move by Amazon and based on the simplicity of the implementation, should have been done a while back. However, kudos to them for getting it live before the holiday rush.

News

Oct.30

Sponsored Tweets Review

Sponsored Tweets ReviewI recently took the time to check out Sponsored Tweets as an advertiser, and learned a bit from the whole experience. Here’s my story

I signed up as an advertiser, with minimal problems. I guess my email address was in the PayPerPost system, but I had no idea what my password was. Being the lazy guy that I am, I re-registered using my gmail address. I deposited $50 (the minimum) and got started.

Snuggie For DogsI had to pick an affiliate offer to send people to, and I chose the Snuggie for Dogs (The Blanket with Sleeves™ (for your dog)). Why? I don’t know. I figured there would be dog lovers on Twitter and they’d give some pretty witty comments in their Tweets. I ran this offer on OfferShot, as they allowed social media.

I then created the opportunity in Sponsored Tweets. The instructions field confused me a bit… I wrote instructions to the users, but some of the users just used my instructions as their tweet. I wasn’t too happy with that. Beyond the title & instructions, you can target users based on many key factors, including keywords.

Twitter Options

Sponsored Tweets Twitter options

Targeting in Sponsored Tweets

Sponsored Tweets Targeting

So I went through the process of creating an Opp(ortunity), and was given a list of users who matched my criteria, and then some. All of the celebrities, including web celebrities, are listed at the top, then the โ€œnormalโ€ users who really matched my criteria. I looked through the recommended users, found some that were just junk, one that was suspended, and eventually came up with my list, as close to $50 as possible. For this opportunity, I paid between $0.50 and $5.00 per tweet.

Paying $0.50 or $5.00 per user doesn’t tell you much – the real cost demographic was clear days later, when I was able to see the CPC per user. One of the best results I had was from lovemy2doggies โ€“ I paid $2.00 for 56 clicks, for an average of $0.04 per click.

Sponsored Tweets Stats

In the end, I paid $39.90 (some users declined my opportunity) for 203 clicks ($0.20 CPC). OfferShot showed 204 clicks, so I’d say the tracking was fairly accurate.

Sponsored Tweets statistics

Unfortunately, these 200 clicks resulted in 0 sales ๐Ÿ™

Maybe the offer price, $14.95, was too high for an impulse purchase? Maybe Sponsored Tweets works best as a method of brand awareness? Seeing as though I need to deposit $50 at a time, it makes testing a bit expensive. However, I may come back to it again someday.

As a Tweeter, I only had one offer, and declined it. However, I’m hopeful now that I changed some keywords and lowered my charge per tweet to only $1.00.

What have been your experiences with Sponsored Tweets? Have you used the service as an advertiser, or a tweeter? What do you think?

Reviews