MeetupOn September 27, I presented about On-Site SEO at the Affiliate Summit Toronto Meetup Group at Syndicate in Niagara Falls, Ontario.

Eric Nagel speaking at the Affiliate Summit Toronto Meetup Group

Eric Nagel speaking at the Affiliate Summit Toronto Meetup Group

Liz Gazer of Growthspurt Media organized the event; Eric Schwarzer also spoke with this presentation, 16 random things you can do to improve your productivity, mindset and achieve bigger goals. Eric is full of energy, but if you can get him to focus for a minute, you’ll see he’s a true genius (and a great speaker).

Download PDF IconDownload a PDF of my On-Site SEO presentation from the Affiliate Summit Toronto Meetup Group.


Search Engine Optimization

  • On-Site SEO
    • You control
  • Off-Site SEO
    • Other’s control (mostly)

Off-Site SEO

  • Page Rank (PR)
  • Top-Level Domain (TLD)
    • .com
    • .edu
    • .gov
  • Anchor text
  • Author
Trust Rank

On-Site SEO

Title Tag
  • Shown in the Window or Tab of the Browser
  • Used in SERP as Page Title
  • Make it unique
  • 70 characters maximum
Meta Tags
  • Description
  • Robots
    • Index / Noindex
    • Follow / Nofollow
Header Tags
  • <h1>… <h6>
  • One <h1> per page
  • Your most important / stressed keyword
  • WordPress: Post title, not blog title
Site Structure
  • Header, content, sidebar, footer
  • HTML5 new tags
    • Article
    • Aside
    • Header
    • Footer
    • Nav
    • Section
    • Summary
Site Speed
  • April 9, 2010
  • Enable compression
    • gzip compression
  • Leverage browser caching
    • Specify expiration times
  • Optimize images
  • WordPress Plug-ins
  • Fix manually
    • .htaccess
      <IfModule mod_deflate.c>
      	<FilesMatch "\.(js|css|png)$">
      		SetOutputFilter DEFLATE
      <IfModule mod_headers.c>
      	# YEAR
      	<FilesMatch "\.(ico|gif|jpg|jpeg|png|flv|pdf)$">
      		Header set Cache-Control "max-age=29030400"
      	# WEEK
      	<FilesMatch "\.(js|css|swf)$">
      		Header set Cache-Control "max-age=604800"
  • PHP’s gzip compression
    • php_value output_handler ob_gzhandler
  • Google’s mod_pagespeed module
    ModPagespeedEnableFilters make_google_analytics_async
    			ModPagespeedEnableFilters collapse_whitespace
    			ModPagespeedEnableFilters extend_cache
    			ModPagespeedEnableFilters rewrite_javascript
    			ModPagespeedEnableFilters rewrite_images
    			ModPagespeedEnableFilters remove_comments
    			ModPagespeedEnableFilters remove_quotes
    			ModPagespeedEnableFilters trim_urls
    			ModPagespeedEnableFilters inline_css
    			ModPagespeedCssInlineMaxBytes 2048
Microformats / Rich Snippets
  • Labeled HTML elements
  • Uniform structure to data
  • Helps search engines read your data
    • Google
    • Microsoft
    • Yahoo
  • Types
    • Creative works (book, movie, etc)
    • Audio, Image, Video objects
    • Event
    • Person
    • Place (Local business, restaurant, etc)
    • Product
    • Review
    • Recipe
    • Breadcrumb

2 Comments » for On-Site SEO
  1. Great presentation. I sent out a link to this blog post to that part of my email list that is interested in SEO.

  2. Great demonstration of on site SEO for affiliates to learn from. Keep the education coming! =)

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