Robert Adler of Microsite Masters (@Bofu2U) presented a session on Link Building at Affiliate Summit West 2012 in Las Vegas.
Adler started his session with a definition of link building that was different than what is normally thought of in the SEO community. SEOers look for links that are keyword rich, and ideally
do-follow. Robert, however, will take just about any link.
He then went on to show how a site can move around the SERPs until it settles into its new position, and discussed what metrics may influence ranking.
The different shades of SEOers were defined (white, gray, black) followed by examples of the different types of links you could get back to your site.
This wasn’t your typical link building session, which may have turned off a few attendees (including the one who blamed Robert spamming his forum and wasting 20 minutes out of his day, every day). However, as an affiliate, it’s important to understand the many different types of link builders out there, what tactics they use, and how to compete against them.
Here are my raw notes: