There’s been a lot of talk lately about diversification, but I’m going to talk about the opposite view. When you have a cash cow, keep milking it! What got me thinking about this is some projects I’m working on, or have worked on in the past, that are now almost dead.
The title of this post comes from Jeffrey Gitomer who says,
Go milk your own cows first for new business.
You can go to your neighbor’s cows and milk them or you can milk your own cows.