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There’s been a lot of talk lately about diversification, but I’m going to talk about the opposite view. When you have a cash cow, keep milking it! What got me thinking about this is some projects I’m working on, or have worked on in the past, that are now almost dead.
The title of this post comes from Jeffrey Gitomer who says,
Go milk your own cows first for new business.
You can go to your neighbor’s cows and milk them or you can milk your own cows.
Now Gitomer is talking about picking up new business & sales, but the same goes for your own projects. If you haven’t maxed out something that’s working for you, why are you moving onto something else already?
Last November, I had figured out a way to really kill it in the CPA space. Now, maybe not as much as some people, but November made for a very nice Christmas around here. I shared this technique with a select few other affiliates, and if they did the work (shocker! You must work to make money!) they, too, were making good money (to me, good money = more than a 9-5 job). It was a nice little holiday bonus for all of us.
Once I found how to make it work, I developed 47 websites to promote it. I was able to launch a new campaign in about an hour (buy domain, build site, set-up tracking, set up traffic source, repeat). I didn’t stop at one or two sites. I had found something that worked, and maxed it out. I was milking the cash cow.
However, part of the technique lead to chasing offers, which got old quickly. After 4 months, I was done and stopped promoting this method. I thought about turning it into an e-Book or online course, but figured the other CPA affiliates wouldn’t like this. It’s still a thought.
It was also during this time that I developed my coupon site, and it was a nice addition to my daily revenue stream. At the time, it wasn’t much: about $40 per day. But once I scaled it up, I tripled that. Then I doubled the new number! I’m not sharing income to brag… all of the income & expenses for the site were outlined in the sale that recently closed, unsuccessfully. But I’m showing you that if you find a small success, figure out how you can make it bigger!
AdWords then stopped my impressions (something I’m working on fixing). There goes $200+ per day – just like that! Sure, the site isn’t dead – it still makes something. But when it was working, I should have been working it! I had over 600 AdGroups, but could have had that over 1,000. There’s so much more to do on this site, but now a major traffic source is dead and it’s going to be harder to expand the site to where I want it, but I know I’ll do it!
I’m writing this as advice to you, but also as a reminder to myself.
When you have a cash cow, milk it!