Affiliate Management e-Book Review
I may earn money or products from the companies mentioned in this post.Greg Hoffman announced today the availability of his newest e-book, Affiliate Management for Ma, Pa and the Corporate Clueless. This 40-page PDF includes 5 steps to affiliate program success as well as a worksheets to help you complete your competitive analysis, a monthly reporting template, and a checklist to make sure your affiliate program has all of the necessary components to be competitive in your niche.
The 5 steps Greg expands upon are:
- How to prepare the product and the site for affiliate traffic
- How to competitively structure the program
- What technical tools are needed for the program
- What are the fundamentals of program management
- Keeping the program relevant and successful
I was able to read through the first draft and give some feedback, and at the time wasn’t very impressed with the flow. However, it was just a draft and when I was given the latest version last week, the e-book had come a long way.
The formatting is easy to read on-screen, and Greg’s use of short-paragraphs, highlighting & bolding make the book a fast read as well.
There are so many actionable ideas in the book, I recommend reading it over from cover-to-cover first, then re-reading it, making up an action-item list for yourself and filling out the worksheets provided.
Is it worth it?
The information in this e-book may be available elsewhere, but nowhere (that I know of) has it all in one single location. In addition, Greg shares some information that I’ve never seen given away freely.
If you wanted a one-on-one consultation for your program, you could expect to spend at least $500. Yet because this e-book isn’t specific to your program, and you don’t have an OPM holding your hand, you can get the same information for just $97. You’ll just have to fill out the worksheets yourself, to get the same value.
Full disclosure: I’m on Greg Hoffman’s Advisory Council and am also an affiliate for this e-book. And Greg owes me a drink.