Reduce AdWords Bids with Increased CTR

I may earn money or products from the companies mentioned in this post.

I’ve heard of this trick before, but never really got to play with it until recently… if you increase your CTR (click-through rate), you’ll decrease your minimum bid price.

Recently, I found a keyword that had 0 competition so I took an offer from CJ, direct to merchant (whose landing page stunk for the keyword), and was set at minimum bids of $0.50. After day 1, I increased my budget and was able to drop my bids to only $0.15. Day 3, I went down to $0.10 and still had 0 competition.

Clicks vs. Cost graphs

Day 3 the clicks remained the same as day 2, but look at that drop in cost! Too bad the event I was promoting ended, so my campaign was paused. But it was a huge learning experience – hearing about this and seeing it first-hand are completely different.

How To & Tips
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