Jan.17

Digital Curation with Scott Jangro

  • Why are you here?
    • Affiliates build sites, but without an audience, lose encouragement
    • Why are you starting this website?
  • What is Digital Curation?
    • Curators collect information for a museum, library, etc. for a collection (bundles)
      • An online curator
    • Curation Nation (book – history of curation)
      • Covers copyright, ethical questions
    • Magnify.net
      • Video curation platform
    • Scobleizer
      • The Seven Needs of Real-Time Curators
        • Bundle
        • Reorder
        • Editorialize
          • Adding value / prospective
          • Get comments
        • Distribute / push to social networks
    • MasterNewMedia.com
      • Curation tools
    • Filter through lots of information and pull out bits that are useful to your audience
  • Quora released a curation model in December
  • Why is curation important / necessary / critical?
    • Internet is growing quickly / exponentially
  • Information discovery
    • Random
      • StumbleUpon
      • Twitter
      • Facebook
    • Specific question / search
      • Google
    • Curation is in the middle
  • Aggregation is not Curation
    • It’s tempting to automate
      • Danger – it should be filtered
  • How to get started with curation
    • Choose a topic
    • Create a profile of your ideal fan / customer / user
    • Discover great content and organize it
      • Use the tools mentioned (see photo)
      • Twitter / Google / Youtube / etc keyword searches
      • RSS feeds
    • Publish and Distribute
      • Biggest mistake affiliates make when publishing is affiliates try to get users to leave quickly & get the cookie set. Make that visitor yours.
        • You’re borrowing Google’s customers
        • Great & easy when the traffic is coming. What happens when the traffic dries up?
        • Pay yourself first.
          • Fan
          • Newsletter
      • Publish to a platform that you own
        • Not ezinearticles, wordpress.com, pintrest
          • Great for marketing, but make these drive traffic to you
    • Engage with your audience
  • Curation is a tool and a mindset
  • What audience can you build?
    • What problems are you solving?
    • For whom?
    • NOT: What website can you build?
  • Using curation as an SEO strategy
    • It adds value to your site
Conferences
Share this Story:
  • facebook
  • twitter
  • gplus

Comments(1)

  1. Trackback: An Internet Marketers Guide to Pinterest

Leave a comment

Comment