May 2015: Just 20 Minutes / Day

May 2015  CalendarWell, today’s May 1. One-third of the year is gone, and what do you have to show for it?

One of my goals last December was to update my Cloud Backup Reviews site. Sure, updating a site like that in December was a big undertaking, but the backups niche is busy right after January 1 (New Years Resolutions).

Guess what? It didn’t happen.

It’s a big undertaking: to revamp an entire website. In this case, a site whose foundation was build in 2008, and layers hacked on top of each other in the following years. I don’t know about you, but I don’t have an entire day, or an entire weekend, to devote to updating a site.

But I do have 20 minutes / day.

If I can put at least 20 minutes / day into working on this site, then that’s over 600 minutes, or 10 hours of progress. By the end of May, that’ll put me at least 10 hours further than where I am today.

And what’s 20 minutes? Instead of watching some sitcom at night, spend that time migrating content. Or instead of sleeping in a little bit, wake up early and get that 20 minutes in before your day starts.

One day at a time is the secret to building momentum.Last year, I used a similar technique when making the final push to launching Monkey Finger. I’d sit down at night, determined to get 20 minutes of work done. Typically, I’d have to force myself to stop working 45 minutes later (or longer) so I could stick to my morning schedule. Once you get going, you keep going.

In 20 minutes, I can upgrade WordPress, update my theme and get the colors and logo right.

In 20 minutes, I can copy over one of my cloud backup reviews, move the images and tweak the formatting (there’s 17 of them, so that’s going to take a while).

In 20 minutes, I can find a script to migrate the comments from my existing site to my new one.

But when I sit down to work, I’m not trying to get a review moved, or WordPress updated, or whatever task I have in mind. My goal is to put in 20 minutes of focused work. Turn off Skype, don’t look at email, or Facebook, or your phone. The world will go on, but 20 minutes later, you’ll be 20 minutes closer to completing that project that you just don’t have 10 spare hours to get done.

Print a May 2015 calendar, stick it to your wall, and cross off every day that you worked on your big project. Then on May 31, celebrate what you accomplished in May, and get ready for June.




Automation FTW!

Automation Dilbert Cartoon

Being a programmer, and a lazy resourceful person, I love automation, and streamlining as many daily processes as possible. Sometimes a task is so simple, we just do it without thinking. That’s especially true if automating it can take one or more days. But, there’s more than just those 8 minutes you spend every day downloading some stats.



Milk Your Cash Cow

There’s been a lot of talk lately about diversification, but I’m going to talk about the opposite view. When you have a cash cow, keep milking it! What got me thinking about this is some projects I’m working on, or have worked on in the past, that are now almost dead.

The title of this post comes from Jeffrey Gitomer who says, Go milk your own cows first for new business. You can go to your neighbor’s cows and milk them or you can milk your own cows.



Fear of Public Speaking

I have this fading fear of public speaking, so whenever I get the chance, I do it. I have to get over this fear. I think my worst public speaking event has at my brother’s wedding, where I was the best man. Talk about pressure. The worst part was knowing it was coming.

Last year, I spoke at a brunch after my wife’s grandmother’s funeral. I had about 20 minutes to prepare for that one, so I quickly thought up some things, jotted down an outline, and ran with it.

While at Affiliate Summit in Miami, I attended a “session” (if you’d call it that) where attendees reflected on what they learned. I had no intention to speak, but this was the perfect opportunity to attack my fear. Here’s what I had to say:

As for some other fears, I wasn’t too fond of flying, so whenever I fly anywhere, I get a window seat and look out the window as we take off and land. Attack the fear.

My latest fear will be realized next week, when my daughter goes to school. I still don’t know how I’m going to handle that one.



The Secret to Affiliate Marketing

Yeah, right. Like there’s one secret. Let’s clear some things up:

First, it’s not a secret. Granted, everybody doesn’t know it, but everybody has been told it, or read it, or heard it. They just might not have liked what they heard, so they ignored it.

Second, there isn’t just one. There’s lots of little things that make up a successful affiliate marketer.

Here’s one from a recent conversation with my Copeac rep:

my rep: baby steps
my rep: you have the drive
my rep: which is good
my rep: but patience plays a huge roll in this field

Amit shares other secrets, but he still doesn’t talk about his niches… don’t push it 🙂