May.23

May.02

How to Replace “All in One SEO Pack” with “WordPress SEO” by Yoast

Years ago, I created a WordPress blog and chose the All in One SEO Pack plugin to handle my post title tags and meta descriptions. Later on, I learned of WordPress SEO by Yoast and used it on all of my other blogs. Yet this early site still had the other plugin installed, with lots of data.

Today, I replaced All in One SEO Pack with Yoast’s WordPress SEO, and kept all of my customized title tags and meta descriptions. Here’s how:

How To & Tips

Apr.26

Apr.18

Mar.30

The Art of SEO – Book Review

Back in 2009, I was in a Mastermind Group where one of the members was into SEO and suggested I pick up a copy of The Art of SEO. I didn’t understand why, in this day & age of blogs & microblogging, would I want a book on SEO (a topic with weekly updates). However, this book combined so much knowledge from Eric Enge, Stephan Spencer, Rand Fishkin and Jessie Stricchiola, I’m glad I bought it.

When I saw a second edition was recently released, I had to wonder if it was worth buying again. I had originally paid $38.20 at the end of 2009, and the second edition is available for $42.33 ($31.99 for the Kindle Edition). AppSumo had a free chapter available, so I thought I’d compare the contents of the new version versus the first edition, based on the table of contents and Chapter 6: Developing an SEO-Friendly Website.

Reviews

Mar.23

Jan.29

Jan.17

Jan.17

Digital Curation with Scott Jangro

ShareistCuration was a hot keyword in 2011, and it’s going strong into 2012. Scott Jangro, creator of Shareist, held a session at Affiliate Summit West on Digital Curation, which answered some of my questions about what curation is, and why I (as an affiliate) should care.

Digital Curation with Scott Jangro

Digital Curation with Scott Jangro

The beginning of Scott’s presentation reaffirmed that affiliates should build sites with their future audience in mind. He then went on to discuss the (brief) history of curation, from a museum curator to Curation Nation to Scobleizer’s The Seven Needs of Real-Time Curators to today’s digital curation tools.

Here are my notes:

Conferences

Jan.16

Link Building with Robert Adler

Robert Adler of Microsite Masters (@Bofu2U) presented a session on Link Building at Affiliate Summit West 2012 in Las Vegas.

Link Building with Robert Adler

Link Building with Robert Adler

Adler started his session with a definition of link building that was different than what is normally thought of in the SEO community. SEOers look for links that are keyword rich, and ideally do-follow. Robert, however, will take just about any link.

He then went on to show how a site can move around the SERPs until it settles into its new position, and discussed what metrics may influence ranking.

The different shades of SEOers were defined (white, gray, black) followed by examples of the different types of links you could get back to your site.

This wasn’t your typical link building session, which may have turned off a few attendees (including the one who blamed Robert spamming his forum and wasting 20 minutes out of his day, every day). However, as an affiliate, it’s important to understand the many different types of link builders out there, what tactics they use, and how to compete against them.

Here are my raw notes:

Conferences