April 6th, 2010 → 12:38 pm @ Eric Nagel
Tweet Direct linking is a method of PPC bidding that affiliates use to send paid traffic directly to a merchant’s website, without going to a landing page (or affiliate site) first. This means when a search is done, the merchant’s domain name is shown in the ad, and when the user clicks on the ad, [...]
October 29th, 2009 → 11:14 am @ Eric Nagel
Tweet A common trick in PPC is to include keywords in your Display URL (the URL that is displayed with your PPC ad). The display URL doesn’t HAVE to work, but it should. I don’t have any stats on this, but if someone does a copy / paste of your display URL, and it goes [...]
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