Let’s pretend you do something, every day, that takes 8 minutes. An example could be logging into AdWords, copying your impressions and clicks for some campaigns, then pasting them into your tracking system. That’s not so bad… but what if you automated it?
First, you’ll need a method of getting stats from Google AdWords using the API. After troubleshooting, maybe this takes you 6 hours (360 minutes). That was 45 days of manually fetching stats that you just wasted – you’re in the hole!
But after day 45, you start earning 8 minutes per day. Within 1 year, you’ve found 2,560 minutes, or an extra 42 hours!
Not only that, but you’ve eliminated a potential distraction from your day. While it may take you only 8 minutes to do a task, that means you have to stop doing something else. Then when you’re done in AdWords, you close the window & realize you have thechive.com open in the background, and another 20 minutes are lost.
Automation also adds value to your business. When I listed my coupon site on Flippa, the bidding didn’t go as high as I had hoped, but I had at least a dozen offers from people that just wanted to buy the automation scripts (the scripts pulled coupon feeds, revenue & spending stats, and turned adGroups on/off as necessary). I’m still contemplating if this is something I want to package and sell.
Automating your processes creates freedom. I used to worry about sending PPC traffic to pages that didn’t have coupons (waste of money), or having coupons available, but not sending traffic to them (waste of opportunity). Now, these adGroups turn on & off as needed, not only maximizing profits but also allowing the site to run without me being there.
You don’t have to automate an entire process to see the benefit from a little scripting. Recently, podcaster Daniel M. Clark wrote about automating your podcast workflow. He’s still publishing the series but when done, you’ll see that it’s not 100% automated – but he’s still seeing a benefit from automating some of the work.
In the early 1870s, Rockefeller inspected a Standard plant in New York City that filled and sealed five-gallon tin cans of kerosene for export. After watching a machine solder caps to the cans, he asked the resident expert: “How many drops of solder do you use on each can?” “Forty,” the man replied. “Have you ever tried thirty-eight?” Rockefeller asked. “No? Would you mind having some sealed with thirty-eight and let me know?” When thirty-eight drops were applied, a small percentage of cans leaked—but none at thirty-nine. Hence, thirty-nine drops of solder became the new standard instituted at all Standard Oil refineries. “That one drop of solder,” said Rockefeller, still smiling in retirement, “saved” $2,500 the first year; but the export business kept on increasing after that and doubled, quadrupled—became immensely greater than it was then; and the saving has gone steadily along, one drop on each can and has amounted since to many hundreds of thousands of dollars.
Chernow, Titan, pp. 188–89.
Similar to how Rockefeller saved hundreds of thousands of dollars by eliminating one drop of solder from cans of kerosene, think about how much time you can save by eliminating those small tasks that can be (and should be) automated…