You don’t need to hire Shakespeare as a ghost writer. But at the same time there are a lot of people using article spinners, madlibs and the like to churn out complete garbage.

Over at Ezinearticles each article has got a number of views at the very bottom. That indicates a popular topic or not, but it does grow in time.

The idea behind using someone else’s content is to build up your own content and serve up ads. Each page of “content” is a page of ads. Forget link equity, SEO value etc. You can top and tail the content to make it more unique, don’t forget it’s a grey area as to how unique your unique content needs to be.

The top and tail is designed to be a way of introducing the writer in the opening paragraph or two – use some keyword rich descrption – e.g. Bob is one of the leading experts on “keyword” and has written a very information article which I am including in full.

Then after the resource box, you can tail it off with some call to action encouraging people to post comments on what they thought about the article etc…

That way instead of paying someone $40 to write content, which, let’s face it isn’t going to be truly unique if they are writing about a topic that has ever been written about before, and which Google will most likely think is duplicate content anyway.

A good article that you write yourself on a topic you have expertise in can get a lot of traffic at article directories. But you should try to vary the content as a lot of the smaller directories syndicate from the bigger ones.

There are some great article tools, content finders, adsense poster goodies.

I’m thinking of writing some articles on the subject…..

What a great recap of Affiliate Summary West 2010 and the link to Shannon’s blog. I particularly liked the comments on focusing on the headline. That’s an issue I need to address.

I really enjoyed your video and going over your notes. Now I’ll take some time to digest it.

Thank you,

Jack

Mark Stein

Duane Houy